Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social media. In...
Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and online actions....
The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably....
Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn, this increases...
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you to turn...
Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to sale. Understanding...
Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured decisions require...
Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more insight into...
