The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably....
Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn, this increases...
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you to turn...
Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to sale. Understanding...
Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured decisions require...
Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more insight into...
Inbound marketing is deceptively difficult. It’s not just a matter of staying active online, listing blog topics or scheduling social media posts. If you...
Recruiters don’t get enough credit. You’re the multi-tasking, always-typing geniuses behind every business stocked with the right talent. As a recruiter, you can’t just...
What could possibly be better than high-value customers? More high-value customers. After you’ve done your market research and defined your ideal customer profile, you’ll...
