chloe zhang

 

   



21 Stories by chloe zhang

Using SEO to Bring More Saas Customers

You need more SaaS customers. You have a well-built and established SaaS which converts like crazy, but your low numbers of sign ups are...
1 min read

What should be in your B2B Social Media Marketing Strategy?

Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social media. In...
1 min read

B2B Social Media Marketing: The benefits and reason you need it

What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools to help...
1 min read

Intent data – Why it is important to start using

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and online actions....
1 min read

Dynamic data is important for salespeople – here is why

Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one of “business...
1 min read

Artificial Intelligence in Sales

Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will learn about...
1 min read

Buyer Persona and Ideal Customer Profiles: Differences

The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably....
1 min read

Ideal Customer: Defined and Steps to Gain them

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal customer in...
1 min read

Creating Content For Your Ideal Customer

Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write for the...
1 min read

Outreach Sales – What It Is And How It Works

If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales performance. Or,...
1 min read

Firmographics: What Is It and Why It Is Crucial

Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn, this increases...
1 min read

Demand generation marketing: What it is and why it should matter

Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made to grow...
1 min read

How To Get Numbers For Cold Calling

Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is the only...
1 min read

Improve Your B2B Lead Generation Email Marketing

B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you to turn...
1 min read

What is a sales pipeline and how to build one

Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to sale. Understanding...
1 min read

Successful Business Development

Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured decisions require...
1 min read

Technographics is the new digital marketing buzzword

Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more insight into...
1 min read

How To Generate Sales Leads Without Cold Calling

How to generate sales leads without cold calling? Cold calling is one of the more difficult things to do in sales. It’s a tough...
1 min read

Sales Prospecting Plan

Every salesperson would love to get a better handle on a creating the perfect sales prospecting plan and to know which tactics are successful....
1 min read

How The Best Sales People Prospect For Leads

How The Best Sales People Prospect For Leads If you can’t describe your ideal prospect on a whiteboard in five minutes, you don’t have...
1 min read