Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social media. In...
Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and online actions....
The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably....
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you to turn...
Inbound marketing is deceptively difficult. It’s not just a matter of staying active online, listing blog topics or scheduling social media posts. If you...
What could possibly be better than high-value customers? More high-value customers. After you’ve done your market research and defined your ideal customer profile, you’ll...
Just imagine: your event has been in the works for months. Speakers are booked, entertainment is scheduled, the perfect venue is ready for action…and...
Ready to roll out your first marketing campaigns? It can be a nerve-wracking (and expensive) ordeal, especially for startups. If you have your content...
Having trouble keeping your pipeline full of fresh, new prospects? When your routine LinkedIn search simply isn’t cutting it, it’s time to consider taking...
The purpose of this content is to provide readers with easily actionable step-by-step advice that anyone can follow that will allow them to automate...
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