Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and online actions....
The concepts of ideal customer profile and buyer persona are often confused, and for good reason. They are very similar, and sometimes used interchangeably....
Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to sale. Understanding...
Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured decisions require...
What could possibly be better than high-value customers? More high-value customers. After you’ve done your market research and defined your ideal customer profile, you’ll...
